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Fantastic Follow-Up

Survey Says…

Ask parents for their input-even parents who are first-time guests. Hudson, also a children's pastor in Palm Gardens, Florida, sends families a "thanks for being our guest" letter after they visit. Included with the letter is a survey asking parents to give feedback from their first experience. When completed, parents can return the survey for a free gift on their next visit. This idea helps Dale's team continuously improve guests' experiences at church and opens the door to call and connect with families about their visit. For a sample of Dale's survey, go to Web Exclusives at childrensministry.com.

Social Networking

Before, during, and after their summer outreach camps, Central Church in Collierville, Tennessee, takes advantage of social networking sites such as Facebook and their ministry website for follow-up strategies. Before camp, director of children's ministries Anne Clay concentrates on building credibility with visitors by posting updates, fun welcome videos from camp leaders, and details visitors will need to know about the week. During camp week, Anne posts a blog on what happened at camp and photos from the day. Parents and kids leave comments. After camp, she posts a slideshow of camp highlights and opportunities for kids to reconnect with friends and leaders. Building relationships online has become a great way to establish a connection with visitors and a way for them to connect with others virtually.

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