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Fantastic Follow-Up

Say Cheese

Emily Snider, children's pastor at Christ Community Church in Roseville, Michigan, sends customized cards to visitors that include a photo of the child or family at the outreach event. Snider includes the name of the event and the date on the front and the back includes worship service times.

Say (Chuck-E) Cheese

Steve Young, children's ministry director at Southeast Christian Church in Louisville, Kentucky, capitalized on this mouse's brand. Using the names collected for a prize drawing from an outreach event at their church, leaders sent coupons for a $10 Chuck-E-Cheese gift card redeemable at their next family service.

Just for You

After kids visit or attend an event for the first time at his church, Hudson sends a letter to kids, thanking them for visiting and includes a coupon to turn in for a free gift the next time they return. Dale says families regularly return with the coupons and that this has been one of their most effective follow-up tools.

Excerpted from Children's Ministry Magazine.



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